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Audience Profile

By GreatOutdoors Staff - September 19th, 2007

GreatOutdoors.com was relaunched in March of 2004 by Altrec.com after a long history going back to 1995 as one of the first and leading outdoor destination sites. Until enough consumer data is accumulated for GreatOutdoors.com, all data shown is from Altrec.com. According to third party and consumer surveys, our Altrec.com audience is passionate about exploring both their world and their physical limits. They care about improving their quality of life, personal health and staying in shape. They are educated, affluent and analytical. The numbers add up to a lucrative niche for the discerning brand:

GreatOutdoors.com currently receives 5,000-10,000 visitors per day, and traffic has reached leves of more than 1 million impressions per month. The site continues to grow at a rapid rate as content is added and consumers become regular visitors.

Demographics:

Gender:

Male: 49%
Female: 51%

Age demographics:

Ages 18-34:44%
Ages 18-49:80%
Ages 25-54:74%

Other:

Married: 58%
College Educated:91%
Average HH Income:$94,548
(source: Bizrate.com customer polling over past 13 months)

The Altrec.com audience is active:

90% Camp and Hike
78% Run
76% Ski or Snowboard
87% Travel
(source: Altrec.com customer poll)

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