Site Content & Recognition

What's on the site?
Altrec.com is a one-stop, do-it-all site for outdoor enthusiasts. We pair e-commerce with compelling content, providing active consumers with comprehensive resources for every adventure. Users can find equipment, gear reviews, live online advice, award-winning content, relevant links, and travel services through an intuitive interface that's easy to master.

Commerce Consumers trust us for quality products. We specialize in selling name brand gear and apparel for camping, backpacking, hiking, climbing, mountain biking and road cycling, skiing, snowboarding, paddling, running and adventure travel. We also provide live online help to answer specialized questions relating to all of these activities. Content Altrec.com is more than an online shopping destination. We keep users entertained, educated and inspired through innovative content. Some favorite sections include "How to Buy", "Adventures", "Skills", "Health and Fitness". "Where to Go" and "Photo Galleries." Community The Altrec.com community doesn't end at checkout. We encourage consumers to post positive and negative comments about retail products in Peer Gear Reviews. Customers with questions or feedback can interact live with customer service representatives and gear experts through our proprietary chat technology. We also support non-profit organizations like the American Hiking Society.

Recognition
A brief sample of recent Altrec.com reviews:

• Rated as one of the top 50 Online Retailers in 2002 by Internet Retailer Magazine- Dec, 2002
• Rated top tier (9.1 out of 10) by over 10,000 consumers independently at Bizrate.com
• Rated 5 out of 5 +++++ at Epinions.com
• Nike ACG Retailer of the Month- May, 2002

"A gem that rose out of the dot-com slag heap" - Seattle Post-Intelligencer- May, 2002

"Unlike other outdoor enthusiast retail sites, Altrec.com doubles as an outdoor lifestyle destination" - Entrepreneur Magazine, May 2002

Altrec.com has also been recognized by Time, The Wall Street Journal, Forbes, Outside, USA Today, MSNBC.com, Fast Company and more as a great place to shop for outdoor products and to find compelling outdoor content.