Audience Profile
GreatOutdoors.com was relaunched in March of 2004 by Altrec.com after a long history going back to 1995 as one of the first and leading outdoor destination sites. Until enough consumer data is accumulated for GreatOutdoors.com, all data shown is from Altrec.com. According to third party and consumer surveys, our Altrec.com audience is passionate about exploring both their world and their physical limits. They care about improving their quality of life, personal health and staying in shape. They are educated, affluent and analytical. The numbers add up to a lucrative niche for the discerning brand:
GreatOutdoors.com relaunched in March 2004 and receives 4000-5000 visitors per day. The site continues to grow at a rapid rate as content is added and consumers become regular visitors.
Total Altrec.com audience:500,000+ per month with growth of 40% per year!
Gender:
Female:41%
Age demographics:
Ages 18-49:80%
Ages 25-54:74%
Other:
College Educated:91%
Average HH Income:$94,548
(source: Bizrate.com customer polling over past 13 months)
The Altrec.com audience is active:
78% Run
76% Ski or Snowboard
87% Travel
(source: Altrec.com customer poll)
Altrec.com customers compare products before making purchases:
7 page views per visit
(source: Fireclick Technologies)
What our customers think about Altrec.com:
96.8% rate our navigation "Good to Excellent"
97.2% say they will come back to Altrec.com
(source: Altrec customer follow-up survey. 1300 customers polled Oct 2002 - Jan 2003)
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