About Us has since 1995 been a leader in online content focused exclusively on outdoor adventure and adventure travel. From climbing to skiing and snowboarding, cycling to paddling, hiking to trail running, photography to travel, look to for definitive features, news, how-to stories and trip reports for every outdoor pursuits. Profiles of your favorite climbers and skiers and cyclists is complemented by live coverage via satellite telephone of Everest expeditions, and events such as Tour de France. Video and photo galleries complete the mix, while our social networking tools enable users to connect and stay informed.

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  • Advertising: For information on advertising on, please visit our online media kit. is owned by, Inc. (d.b.a., a C Corporation organized under the laws of the state of Delaware. The company originally incorporated in May 1998.'s principal executive and administrative offices are located 725 SW Umatilla Ave., Redmond, OR 97756. Phone: 541-316-2400.


The Web site launched in March 1999 with the belief that spending time outside - whether climbing a mountain or taking a quiet hike - helps us to live a healthy, balanced life. The outdoor gear and clothing store is the ideal online destination for individuals who know exactly what they want - as well as for those who need advice and assistance.

Like many good ideas, began with old friendships, chance meetings and what would become a shared vision to help people get outside through the Internet. A team of six shaped's original vision: Mike Morford, Blaine Donnelson, Jerry Lessard, Shannon Stowell, Debbie Steinberg and Don Pickering. These "co-founders" brought various areas of expertise including Web design and development, consulting, business management and importing and exporting of outdoor gear to create this outdoor lifestyle destination website.

© 2011